New product launch & marketing

Do you have a new product to launch or a Marketing image to renew ?

Would you like to assess the viability of a new product you’re thinking of launching? Do you need to launch a new product and manage it from the idea stage to the market launch?

Do you need to analyze the communication towards your clients and assess its efficiency? Or maybe it is time to review your marketing material and refresh it? These are good indications that you need marketing support and we can help you.

Creating a new product:

In times of recession, Marketing is often the first budget to be cut. But it’s also precisely at that time that your company needs to generate new ideas to attract customers. Creating a new product or tariff is often a good way to renew your customers’ interest and to refresh your image on the market.

Creating a new product is a challenge in many ways; indeed, it requires the collaboration of a variety of departments who have different priorities and challenges. The Marketing department will have many ideas, as innovative as they are ambitious.

IT on the other hand, often has fixed release dates and limited resources. The challenge in launching a new product will then consist in reconciling these different approaches. You want to make sure that the idea is feasible and its implementation does not betray its initial intention.

At Forward Motion, we have extensive experience helping our clients create new products to stay on top of the market’s needs. From a bank card electronic cash subscription to a mobile telephony top up program, we’ve supported our clients to launch numerous innovative products.

Creating Marketing & communication Material

Once the product is ready, you will usually need to communicate to your customers about its creation and present its main advantages. This requires the production of marketing material, ranging from articles in a regular Newsletter, all the way to the organization of a stand at a professional fair.

Forward Motion can support you in creating your Newsletters : Our support ranges from the writing of simple articles in an existing Newsletter to the creation of a full-scale newsletter for your clients. We can also assess the type of communications you currently send to your clients and determine your communications’ efficiency, frequency, look & feel, etc.

Focus: The difference is our pragmatic approach. Forward Motion is a company that prides itself on its flexibility.
We will not impose a methodology; on the contrary, we will design proposals and methods to meet your specific needs.

Point-of-sale material: You may need to advertise your products within a point of sale through posters, stickers and other means such as totems, etc. If you are launching a new activity, you may also need to publish Brochures & Leaflets explaining your activity and detailing your organization.

Finally, you may require a more in-depth analysis of your communication. In that case, Forward Motion can provide you with a communication plan: this is a general analysis of your communication & marketing needs. Together, we will define which image your company wishes to project, what is your mantra and how you want your customer to react when they see your brand.

So if you’d like t know more about Forward Motion’s offering in New product Launch & Marketing, contact us at .